What is E-A-T & Why it’s Important (Google E-A-T and SEO)

In Google’s never-ending quest to improve the quality of its search results, it has placed a renewed emphasis on a concept called E-A-T. E-A-T stands for “Expertise, Authority, and Trustworthiness,” and is one of the many factors that Google takes into account when ranking websites. In this blog post, we will discuss what E-A-T is, why it’s important from an SEO standpoint, and how you can improve your website’s E-A-T score.

Google E-A-T

What is Google E-A-T in SEO?

Google uses E-A-T as one of its ranking factors for websites. E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness”. This means that Google wants to rank websites that are trustworthy and have authoritative information. This is determined by a website’s content, its reputation, and how well it is structured.

Related: What is SEO and How Can It Help My Business?

How does Google determine E-A-T?

There are a few ways that Google determines a website’s E-A-T. The first is by looking at the website’s content. Google looks for websites that have high-quality, accurate information. The second way that Google determines a website’s E-A-T is by looking at the website’s reputation. Google looks at how reputable the website is and whether or not it has a good reputation. Lastly, Google looks at how well the website is structured. A well-structured website makes it easy for users to find the information they are looking for.

Why is E-A-T Important for SEO?

E-A-T is important for SEO because it is one of the factors that Google takes into account when ranking websites. Google wants to ensure that its users are getting the best possible information, and that means that websites with high-quality content and trustworthy sources are more likely to rank higher than those with low E-A-T.

In order to measure a website’s E-A-T, Google looks at a number of factors, including the website’s authoritativeness, expertise, and trustworthiness. Websites that have high E-A-T are more likely to be seen as reliable sources of information by Google’s algorithms, and as a result, they are more likely to rank higher in search results.

So why is this important for SEO? Well, ranking high in search results is essential for any business looking to attract new customers online. By improving your website’s E-A-T, you can improve your chances of ranking higher in search results and attracting more visitors to your site.

Related: How Many SEO Keywords Per Page Should You Target?

Which Industries Does E-A-T Impact the Most?

E-A-T is important for all industries, but some industries are more heavily impacted than others. The most heavily impacted industries are those that deal with what Google calls “Your Money or Your Life” (YMYL) content. YMYL content is any content that could potentially impact the safety, health, financial security, or reputation of the user. Examples of YMYL content include online reviews, medical information, legal information, and financial advice. Because of the potential impact of YMYL content on the user, Google places a higher importance on E-A-T for websites that publish it.

What is YMYL?

YMYL is an acronym for “Your Money or Your Life.” YMYL websites are those that have the potential to impact a person’s financial security or physical safety. Examples of such websites include online banking and shopping sites, health and medical information pages, and legal advice pages.

Google takes the safety of its users seriously and therefore places a high priority on ranking YMYL websites correctly in its search engine results pages (SERPs). This means that YMYL websites need to meet certain quality criteria in order to rank highly. In order to ensure that your website meets these criteria, you should familiarize yourself with Google’s E-A-T guidelines.

Types of YMYL websites?

There are four types of YMYL websites:

1. Financial/Banking: Sites where users conduct transactions such as online banking or shopping.

2. Medical: Sites with information about health conditions, treatments, drugs, etc.

3. Legal: Sites with information about the law or legal processes.

4. Others: This category includes other types of sites that could potentially have an impact on a person’s life, such as education or job hunting sites.

Expertise Authority and Trustworthiness

Is Google E-A-T a ranking factor?

Google E-A-T is not a direct ranking factor, but it is important for your SEO strategy. The reason Google looks at E-A-T is because they want to ensure that the websites they rank are high quality and provide a good user experience. If your website has low E-A-T, it may not rank as high as those with higher E-A-T.

Why Google E-A-T is important for your SEO strategy

There are many reasons why Google E-A-T is important for your SEO strategy. First, Google wants to ensure that the websites they rank are high quality. Second, if your website has low E-A-T, it may not rank as high as those with higher E-A-T. Finally, improving your website’s E-A-T can help improve your website’s overall user experience. This can lead to more website visitors and improved ROI.

List How to improve E-A-T SEO

1. Build the right backlinks with off-page SEO:

Backlinks from relevant and trustworthy websites help to improve your website’s E-A-T. Google looks at the quality of the websites linking to yours as a signal of trustworthiness.

To get high-quality backlinks, focus on building relationships with other website owners and creating great content that others will want to link to.

2. Get more mentions from trusted sources:

Mentions from sources that are seen as trustworthy by Google can help to improve your website’s E-A-T.

To get more mentions, focus on building relationships with industry influencers and getting coverage from popular news websites and blogs.

3. Publish high-quality content:

Publishing high-quality content is one of the best ways to improve your website’s E-A-T. Google looks at the quality of your content when determining where to rank your website in search results.

To create high-quality content, focus on creating helpful and informative articles that are well-researched and well-written.

4. Get more reviews (and respond to them):

Google uses customer reviews as a signal of trustworthiness. The more positive reviews you have, the better.

To get more reviews, focus on asking your customers to leave reviews on popular review websites. You should also respond to both positive and negative reviews in order to show that you care about your customers’ experiences.

5. Hire experts:

If you want to improve your website’s E-A-T, one of the best things you can do is hire experts. This shows Google that your website is authoritative and trustworthy.

To find experts, focus on finding people with experience in your industry who are willing to write for your website or contribute to your content in some way.

6. Flash your credentials:

If you have any credentials or awards, make sure to showcase them on your website. This helps to improve your website’s E-A-T by showing that you are an expert in your field.

To find credentials, focus on looking for industry-specific awards that you can apply for. You can also look for credentials from organizations that you are a member of.

7. Show your contact details:

Make sure your website has your contact details prominently displayed. This helps to improve your website’s E-A-T by showing that you are a real business that is easy to get in touch with.

To find your contact details, focus on adding your email address, phone number, and physical address to your website. You can also add a contact form if you prefer.

8. Get a Wikipedia page:

Wikipedia is one of the most popular and authoritative websites on the internet, so having a Wikipedia page for your website can do wonders for your E-A-T.

To get a Wikipedia page, focus on creating a well-researched and well-written article about your website that meets Wikipedia’s standards. You can then submit your article for review by the Wikipedia community.

9. Audit your brand:

If you want to improve your website’s E-A-T, it’s important to audit your brand. This includes making sure that your website and all of your content are up-to-date, accurate, and consistent.

To do a brand audit, focus on going through your website and all of your content with a critical eye. Make sure that everything is accurate and up-to-date. You should also look for ways to make your content more consistent in terms of tone and style.

10. Perform a content audit:

In addition to auditing your brand, you should also perform a content audit. This includes making sure that all of your content is high-quality and relevant to your target audience.

To do a content audit, focus on going through all of your website’s content and identifying any articles or pages that are outdated, irrelevant, or poorly written. You can then either delete or update these pieces of content so that they are in line with your website’s standards.

11. Build a content marketing framework:

If you want to improve your website’s E-A-T, one of the best things you can do is build a content marketing framework. This helps to ensure that all of your content is high-quality and relevant to your target audience.

To build a content marketing framework, focus on creating a editorial calendar that outlines the topics you want to cover and the frequency with which you want to publish new content. You should also create style guidelines for your website so that all of your content is consistent in terms of tone and approach.

12. Go easy on the ads:

Ads can be a great way to generate revenue for your website, but they can also hurt your E-A-T. This is because ads can make your website look spammy and unprofessional.

To avoid this, focus on keeping your ads to a minimum. You should also make sure that your ads are relevant to your content and not excessively intrusive.

13. Promote offsite:

If you want to improve your website’s E-A-T, it’s important to promote your content offsite. This includes publishing guest posts on other websites, participating in forums and discussion boards, and sharing your content on social media.

To promote your content offsite, focus on finding ways to get your content in front of new audiences. You can also use tools like Google Analytics to track where your traffic is coming from so that you can adjust your promotion strategy accordingly.

Related: Local Search Engine Rankings

Conclusion

Google’s E-A-T guidelines are more important than ever for website owners and content creators. By understanding what E-A-T is and how it’s used by Google, you can make sure your site and your content are meeting the standards set by the world’s largest search engine. If you want help making sure your site is up to Google’s standards, contact us today. Our team of experts can help you create high-quality content that meets all of Google’s criteria for E-A-T.

For more information on how https://theininternetmarketing.com/ can help you with Google E-A-T, please contact us today.

Laurence Thein